By Jessica J. Wu, of Edible Queens
Christina Seid’s life has revolved around ice cream for as long as she can remember. Her father, Philip Seid, opened the famed Chinatown Ice Cream Factory 42 years ago. As soon as Christina was tall enough to reach the counters, she jokes, she was put to work in the family business.
Now 38, she is making her father proud as she spearheads the opening of their first satellite location, the Flushing Ice Cream Factory, in a busy mini food hall on 40th Road, right underneath the Flushing Long Island Rail Road stop.
“We didn’t want to just duplicate Chinatown,” she explains of their vision. They decided against spinning off the Chinatown name because they wanted to be respectful of Flushing’s large Korean and Hispanic populations. And as such, the new store will launch exclusive flavors, inspired by popular local desserts such as misugaru, alongside the old standbys.
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